In a move that has ignited cultural and political debates, Turning Point USA, the conservative advocacy group founded by Charlie Kirk, has announced plans to host an alternative Super Bowl halftime show titled “The All American Halftime Show.” Scheduled for February 8, 2026, the event aims to counter the official halftime performance by Puerto Rican artist Bad Bunny, who has been selected as the headliner for Super Bowl LX at Levi’s Stadium in Santa Clara, California.

The Controversy Surrounding Bad Bunny

Bad Bunny’s selection has sparked criticism among some conservative circles due to his past political statements, including criticism of former President Donald Trump, and his decision to avoid U.S. mainland venues during his recent tour, citing concerns over U.S. Immigration and Customs Enforcement (ICE) enforcement. Additionally, his performances are primarily in Spanish, which some critics argue may not resonate with the predominantly English-speaking Super Bowl audience. House Speaker Mike Johnson has suggested that a more traditionally patriotic artist, such as Lee Greenwood, would be a preferable choice.

Turning Point USA’s Response

In response to the backlash, Turning Point USA, now led by Erika Kirk, widow of the late Charlie Kirk, announced “The All American Halftime Show.” The organization describes the event as a celebration of “faith, family, and freedom,” aiming to provide an alternative that aligns with conservative values. While specific performers have not yet been announced, the group has launched a survey inviting the public to vote on preferred music genres, including Americana, classic rock, country, hip hop, pop, worship, and “anything in English,” reflecting a preference for English-language performances .

Cultural and Political Implications

This development underscores the ongoing cultural and political divisions in the United States, particularly regarding representation and identity in major entertainment events. Supporters of Bad Bunny’s performance view it as a milestone for Latino representation and a reflection of the evolving multicultural landscape of American culture. Conversely, critics argue that the selection of a non-English-speaking artist for such a prominent event may not resonate with a broad American audience.

As the date approaches, all eyes will be on Super Bowl LX to see how the two events unfold and what they signify about the current state of American cultural and political discourse.

• When: February 8, 2026, around 8:30–9:00 PM ET

• Where: Live on Turning Point USA’s website, YouTube, Rumble, and select conservative media partners